La Llama Loca is a bold food truck concept that fuses the vibrant flavors of Latin street food with a playful and unforgettable brand personality. The goal of this project was to craft a complete visual identity that captures the brand’s daring spirit while standing out in the busy, competitive atmosphere of urban food culture. From the logo and color palette to typography and graphics, every element was designed to reflect energy, joy, and cultural richness, ensuring the brand is both eye-catching and memorable.

The identity system was built to create more than just a visual look, it delivers an experience. Whether through the striking food truck graphics, lively packaging, or engaging social media assets, La Llama Loca invites customers into a world of flavor and fun. The result is a cohesive brand identity that transforms the food truck into a moving icon of Latin spirit, delighting customers and leaving a lasting impression.